![]() WeChat moment ads were launched in early 2015, when 25 brands including Coco-Cola and Mercedes-Benz took part in the first testing campaign.Įven before this official launch, the WeChat “timeline” had been a target for advertising companies who relentlessly tried to find ways to access user’s Moment. Foreign companies willing to invest $1,500 – $8,000 USD (updated on April 2017)Ĭhinese companies can follow the following link to apply: įor foreign companies the process goes through a dedicated Tencent team, you can reach out for questions As of the writing of the blog, Tencent does not permit advertising from the real estate, drugs, tobacco or electronic cigarettes, and financial industry.Companies registered in Mainland China (either local companies or Wholly Foreign Owned Enterprises – WFOE) willing to invest at least 50k RMB ( ~8,000 USD) per campaign (reservation method), or starting from 50 RMB (~8 USD) per day (bidding method).WeChat advertising on moments is restricted to two major cases: They are the equivalent of Facebook ads appearing on the timeline. The first and most familiar method of WeChat advertising for Western marketers is to promote on WeChat moments. ![]()
0 Comments
Leave a Reply. |